I began working at the Louisiana State University School of Veterinary Medicine (LSU SVM) as the Public Relations Graduate Assistant on August 3, 2015. As of August 15, 2016, I began working full-time and am now the Public Relations Coordinator.
In the time that I have been here, I have assisted the Communications Manager and the Director of Strategic Communication in every department and clinical service the hospital and school have to offer.
My job responsibilities at the LSU SVM include website management, social media, video production, content creation, event organization, and media relations. Much of my time has been focused on improving social media engagement. Since I began working at the LSU SVM, I have increased reach by 113 percent, doubled Facebook likes, contributed 60 percent of the content, increased engagement by 40 percent, and established the Twitter page as one of the top ten most followed veterinary colleges pages in the U.S. I am the lead contributor for the Facebook, Twitter, Snapchat, LinkedIn, and Instagram pages, as well as the LSU Veterinary Teaching Hospital’s Facebook page, which have a collective audience of more than 25,000 followers. I also manage 11 other LSU SVM related pages, which includes creating a monthly social media summary and report for page administrators and managers.
My other responsibilities at the LSU SVM include writing, editing, and distributing press releases that have been featured in People Magazine online, Newsweek, the Independent U.K., the Advocate, BR Proud, and Outbreak News Today, among others. In 2017, I wrote 60 percent of the press releases and ensured the school's website was up-to-date with all the media release content. I also create marketing campaigns, conduct communication and social media research, film and produce promotional videos, as well as create content for three separate newsletters, which have an average open rare of 54%. Through my experience with Adobe Photoshop and InDesign, I have created promotional items including brochures, flyers, invitations, banners, among other items for the hospital and veterinary school.
Since joining the communications team at the LSU SVM, I have taken full charge with social media: organizing a detailed content calendar, designating days for certain content, posting regularly, doubling the Facebook page likes, and increasing reach by 113 percent. I have also established a strong Instagram presence, maintained a consistent Twitter profile, introduced the school to Snapchat, and organized a LinkedIn page. All the accounts have consistent engagement rates, which are tracked monthly in a social media report I submit to the administration and the school's dean.
Media relations is such a thrilling part of my job. I enjoy creating engaging and attractive content in both print or digital forms, as well as working with media professionals to accurately and positively promote the LSU SVM. Having written over 150 press releases and stories, I have gained the attention from popular media outlets including People Magazine, Outbreak News Today, BR Proud, Louisiana Radio Network, the Advocate and WAFB, among others. The content varies from research and innovation, to success stories and community outreach awareness.
During my time at the LSU SVM I have been a contributing writer for five different annual and quarterly magazines. My experience in the tourism industry taught me to have different writing styles depending on my audience. One of the features I wrote garnered the attention of a book publisher and is now in the final stages of becoming a published children's book. I have also provided content for the LSU Foundation's quarterly magazine, Cornerstone. Aside from magazine publications, I send out two different weekly newsletters to internal audiences, as well as a monthly newsletter to external audiences.
While I have no formal photography training, I do have a good eye for details which allows me to take quality photos that have been used for LSU SVM website promotion, advertisements, publications, and other features. I have also created multiple videos using the Filmora software and am familiar with Adobe Premiere Pro. Click here to view my videos. Click below to access my Flickr account and see examples of my photography skills.
Since joining the LSU SVM, I have learned so much about the Adobe Suite applications and have become certified in Photoshop and InDesign. I do not claim to be a master of graphic design, but I do know enough to create ascetically-pleasing banners, flyers, tri-fold brochures, logos, edit head shots and other photos, and create the layout for print publications and booklets. Some of my work has been used for advertisements, in letters sent to LSU SVM donors, for event promotions, and more.